Beginning on the 27th August Amazon are going to release a UK-centric Kindle e-ink e-reader to a book-loving British public and with it they are finally bringing us a UK-priced UK-focused ebook store on Amazon.co.uk. The reason I’m mentioning it now is that the Kindle UK store went live today, which is good news for people that I’ve been using Kindle of iPad, iPhone, Android, PC or Mac already.
The press release has some interesting stuff:
Kindle lets you buy your books once and read them everywhere—on Kindle, iPad, iPod touch, iPhone, Mac, PC, and Android-based devices. Amazon’s Whispersync technology syncs your place across all devices, so you can pick up where you left off. With Kindle Worry-Free Archive, books you purchase from the Kindle Store, and any notes or annotations you create, are automatically backed up online in your Kindle library on Amazon.co.uk where they can be re-downloaded wirelessly for free, anytime.
Below are Kindle book prices for a selection of Amazon.co.uk’s current Bestsellers:
The Girl Who Kicked the Hornets’ Nest Stieg Larsson £2.70
The Help Kathryn Stockett £2.79
One Day David Nicholls £2.79
The Lost Symbol Dan Brown £3.41
The Legacy Katherine Webb £3.35
Eclipse Stephenie Meyer £3.14
I Shall Wear Midnight Terry Pratchett £8.54
Artemis Fowl and the Atlantis Complex Eoin Colfer £5.84
Eat, Pray, Love Elizabeth Gilbert £3.58
The Third Man Peter Mandelson £11.25
Over 170 top UK and international newspapers and magazines are also available in the UK Kindle store for single purchase or subscription. UK titles in this selection include The Daily Telegraph, The Daily Mail, The Economist, The Independent, The Financial Times and The Evening Standard. Kindle customers can also subscribe to over 9,000 blogs. All subscriptions are auto-delivered wirelessly to Kindle and start with a free 14-day trial.
“The opening of the UK Kindle store allows customers to buy content in pound sterling and offers a great shopping experience including UK customer reviews, recommendations, bestseller lists and customer service.”
So content is definitely king and price is going to be an interesting factor. I’ve not been that excited by the Kindle until now because they hadn’t launched properly in the UK but after seeing the 3rd generation model and it’s improvements:

All New, High-Contrast E-Ink Screen, Read in Bright Sunlight: The new Kindle uses Amazon’s all-new electronic ink display with 50 percent better contrast for the clearest text and sharpest images. No other e-reader has this screen or this level of contrast. Unlike LCD screens, Kindle’s paper-like display looks and reads like real paper, with no glare, even in bright sunlight.
New Proprietary Screen Technology—Faster Page Turns, New and Improved Fonts: Kindle’s all-new, high-contrast electronic ink display is further optimised with Amazon’s proprietary display, waveform, and font technology to make pages turn faster and fonts sharper. Waveform is a series of electronic pulses that move black and white electronic ink particles to achieve a final gray level for an image or text. Amazon tuned the new Kindle’s waveform and controller mechanism to make page turning 20 percent faster. In addition, this waveform tuning combined with new hand-built, custom fonts and font-hinting make words and letters more crisp, clear, and natural-looking. Font hints are instructions, written as code, that control points on a font character’s line and improve legibility at small font sizes where few pixels are available. Hinting is a mix of aesthetic judgments and complicated technical strategies. Amazon designed its proprietary font-hinting to optimise specifically for the special characteristics of electronic ink.
New Sleek Design, Lighter Than a Paperback: The new Kindle has a 21 percent smaller body while still keeping the same 6-inch-size reading area. At only 8.7 ounces (247 grams), the new Kindle is 15 percent lighter and still 1/3 of an inch thin, making it lighter than a paperback and thinner than a magazine. With Kindle you can read comfortably and naturally with just one hand for hours. The new Kindle Wi-Fi is even lighter at just 8.5 ounces (241 grams).
Double the Storage, Holds 3,500 Books: The new Kindle has double the storage so you can carry up to 3,500 books.
Up To One Month of Battery Life: The new Kindle has up to one month of battery life with wireless off. Keep wireless on and your Kindle will have battery life of up to 10 days.
Free 3G Wireless: Kindle offers free 3G wireless, which means no monthly fees, no annual contracts, and no data plans. Amazon’s Whispernet technology hides the complexity of the typical wireless relationship, so Kindle owners have a seamless and hassle-free experience with no monthly fees, annual contracts, or data plans. Behind the scenes, Amazon Whispernet uses Vodafone, the U.K.’s best network.
Global Wireless Coverage: Kindle is the only e-reader that lets you travel the globe and still get books in under 60 seconds with wireless coverage in over 100 countries and territories.
New Built-In Wi-Fi: In addition to free 3G wireless, Kindle now has built-in Wi-Fi support. Kindle owners will now be able to connect to Wi-Fi hotspots at home or on the road. Readers who don’t need the convenience of free 3G wireless can purchase the new Kindle Wi-Fi for only £109 and download content over Wi-Fi.
Quieter Page Turn Buttons: Quieter page turns means you can read all night without disturbing your partner.
Share Meaningful Passages: Share meaningful passages with friends and family with built-in Twitter and Facebook integration.
Simple to Use: Kindle is ready to use right out of the box – no setup, no software to install, no computer required.
Books in 60 Seconds: With fast, free wireless delivery, you can start reading books on Kindle in less than 60 seconds.
Massive Selection: The U.K. Kindle Store will offer more than 400,000 books, including New Releases and 85 of 100 Nielsen UK Bestsellers—the biggest selection and the most bestsellers of any e-bookstore in t
he U.K. The U.K. Kindle Store will also offer newspapers, magazines and blogs.
Free Books: Over 1 million free books are available to read on Kindle.
Low Book Prices: The U.K. Kindle Store will offer the lowest book prices of any e-bookstore in the U.K.
Free Book Samples: First chapters of Kindle books are available to download and read for free before you decide to buy.
Read Everywhere with Whispersync: Kindle books can be read on your Kindle, iPhone, iPad, PC, Mac, and Android-based devices. Amazon’s Whispersync technology syncs your place across devices, so you can pick up where you left off.
Worry-Free Archive: Books purchased from the Kindle Store are automatically backed up online in your Kindle library on Amazon where they can be re-downloaded wirelessly for free, anytime.
Improved PDF Reader: The new Kindle uses an improved built-in PDF reader with new dictionary lookup, notes and highlights, and support for password protected PDFs.
I’ve had a good chance to try out Sony’s Readers, and Apple’s iPad so why do I want (and I have I ordered) an Amazon Kindle? Because it combines the best bits of the other two. An e-ink screen with a wireless way of adding books. Don’t get me wrong I love my iPad but it’s not that best outside and not that portable and Sony’s e-readers just aren’t that easy to use when it comes to getting books on and off them. I’d rather have the convenience of a Kindle in all it’s forms.
This might not be very popular but I’m a time-poor consumer. I want to read the book not spend 10 plus minutes moving wires around. Now if I but a book I can read it on my iPhone, iPad, soon to-have-Kindle. Does it this mean I won’t buy from the iBook Store? It depends probably not but I do like that they have a 2-page view when it’s in landscape.
I think that Waterstones and a partner (Sony?) need to come up with at least a wireless ereader with a store that supports instant downloads if they are going to compete for sales with Amazon – B&N seem to be on the right track with their Nook (I managed to see one in D.C.).
So there we have it – the ebook market is getting hotter.
Anyone else ordered a Kindle?