Alright lets start with some quotes. This are all from Speculative Horizons:
Those of you that have been following this blog for a while will have probably gathered that I’m not the biggest supporter of the Gemmell Award, mainly because I think it’s a glorified popularity contest. But there’s another reason why I’m not a fan of the award – I think it’s bad for the genre.
And
…to spread the word and maximise potential sales of a novel, publishers are often spending tens of thousands of pounds…
And:
Well, it effectively means the Gemmell award shortlist will be dominated by books that have had a lot of financial support, which has played a large role in helping these authors achieve a high degree of popularity. Subsequently, the actual quality of the books plays second fiddle to money and marketing.
link: Speculative Horizons – Why the Gemmell award is bad for the fantasy genre
But before we get to the quotes let’s go back to the The Gemmell Award for Fantasy itself.
The DGLA aims to:
- Raise public awareness of the Fantasy genre
- Celebrate the history and cultural importance of Fantasy literature
- Appreciate & reward excellence in the field
- Commemorate the legacy of David Andrew Gemmell and his contribution to the Fantasy genre
and let’s look at what the awards themselves are for:
For the David Gemmell LEGEND Award for Best Fantasy Novel:
- Full length novel published for the first time in the English language during
the year of nomination- First publication, ppb or hb (no back-list or re-prints) in 2009
- Traditional, Heroic, Epic, or High Fantasy and/or in the spirit of David
Gemmell’s own work
For the MORNINGSTAR Award for Best Fantasy Newcomer:
- Debut Fantasy novel and author in the year of Nomination
- An existing record of publication of short stories IS permissible
- As with the LEGEND Award – Traditional, Heroic, Epic, or High Fantasy and/or in the spirit of David Gemmell’s own work
For the RAVENHEART Award for Best Fantasy Cover Art:
- The book featuring the Nominated cover art must be published in the year of
Nomination- In this category, re-prints and omnibus editions ARE allowed, as long the
book jacket artwork is new.- The artwork must have been exclusively commissioned and created for the
book jacket version being nominated.*Please note that we cannot accept nominations for: Horror, Slipstream, SF, Urban (‘real world’ i.e. Buffy or Twilight) or purely Historical (as opposed to well-researched Fantasy). If you have any uncertainty please feel free to submit the book for consideration by our Steering Group.
And finally what’s on to this years shortlists:
Morningstar Award for Best Newcomer
- The Sad Tale of the Brothers Grossbart – Jesse Bullington (Orbit) (46,373)
- The Adamantine Palace – Stephen Deas (Gollancz) (121,005 pb)
- The Drowning City – Amanda Downum (Orbit) (144,503 )
- The Cardinals’ Blades – Pierre Pevel (Gollancz) (41,577 tp – 301,388 hb)
- Lamentation – Ken Scholes (185,233)
Legend Award for Best Fantasy Novel of 2010
- The Gathering Storm – Robert Jordan & Brandon Sanderson (Tor US) (974)
- Empire – Graham McNeill (The Black Library) (14,250)
- Warbreaker – Brandon Sanderson (Tor US) (11,637)
- Best Served Cold – Joe Abercrombie (Gollancz & Orbit US) (14,538)
- The Cardinals’ Blades by Pierre Pevel (Gollancz) (41,577 tp – 301,388 hb)
Ravenheart Award for Best Fantasy Artwork
- DIDIER GRAFFET (sword) and DAVE SENIOR (mapwork) for Illustration, and LAURA BRETT for Art Direction, for BEST SERVED COLD by Joe Abercrombie
- JACKIE MORRIS for Illustration, and Dominic Forbes for Art Direction, for the cover of THE DRAGON KEEPER by Robin Hobb
- LARRY ROSTANT for Illustration, and LOULOU CLARKE for Art Direction, for FIRE by Kristin Cashore
- JON SULLIVAN for Illustration, and SUE MICHNIEWICZ for Art Direction, for THE CARDINAL’S BLADES by Pierre Pevel
- JON SULLIVAN for the cover of EMPIRE by Graham McNeill
Right, now we’ve seen what James is aiming his fire at lets look at what he’s saying… in fact lets take another quote this time from the comments:
The books that make up the Gemmell award shortlist are all popular books, and a good indication of what the book-buying public are spending their money on. It stands to reason then, that publishers might gravitate towards publishing an increasing amount of similar novels to these, at the detriment of other types, and this would possibly threaten variety.
I’ve been a bit cruel to James as I’ve put todays Amazon.co.uk Rankings next to each of the books on the Legend and Morningstar shortlist.
If you look under Epic Fantasy on Amazon and sort by Bestselling we have:
- Blood of the Mantis: Shadows of the Apt (Shadows of the Apt 3) by Adrian Tchaikovsky (2,324)
- Shadow’s Edge: Night Angel Trilogy Book 2 by Brent Weeks (1,940)
- Gardens of the Moon (Book 1 of The Malazan Book of the Fallen) by Steven Erikson (5,467)
And none of the books nominated appear in the top 50. Nor do you they appear in the top 50 bestselling Science Fiction and Fantasy. I know that using Amazon is a little crude a measure but it’s still a good barometer of popularity.
So today they aren’t the most popular titles. These though are big names. And following James’ argument yes for the Legend I can see what’s he’s saying to a point but being a reflection of popularity isn’t the same thing as being bad.
And they certainly aren’t a reflection marketing or marketing spend especially when it comes to the Morningstar though that has it’s own issues.
You see all the nominated books for the Legend and Morningstar by clicking on the links.
I do have an issues with the awards. But nothing that is related to James’ arguments. And I don’t think they are bad for the genre.
It does show the limits of the genre. Only 11 books were on Morningstar list and over 50 for the Legend but most of them reinventing the wheel or at least it seems to me as someone that doesn’t, on the whole, embrace Traditional, Heroic, Epic, or High Fantasy for it’s own sake.
I do think it’s a good showcase and I do think that as a concept it has potential but it is crying out for a judging panel when it comes to the shortlist stage. It needs a guiding hand to take what it popular and decide if that equates critical depth. That would give it more credibility.
If I could stomach all the Legend books I would give it a go. I’d be much happier with the edgier debuts. But that’s my taste not a problem with the theme of the awards themselves. I have though heard of all books apart from one. Not bad. I’m sure that I’m an exception rather than the rule and there will be a higher % of people that find a few books they hadn’t heard of before.
Overall, I’d say that there is nothing wrong being a popularist award but I’d like a bit more of a critical guiding hand. But the theme of the award is popularist. It sells. Gemmell still sells. It’s not a small niche that is being ignored though it mainly crowded with established names. If it’s readers are happy, I’m happy. Though if Pierre Pevel wins like Andrzej Sapkowski did last year on a high % of the vote they are going need to examine how votes are cast.
Moving on to money. It is unfair that certain books get more marketing coverage than others? Should a publisher invest the same amount in each and every book they sell?
That’s a terrible idea. We’d never get the quieter riskier books if every book had to repay such a marketing spend. And even if they did have that level of support the number of potential readers is finite. It’s hard to push at genre boundaries and to make them bend. Most people don’t read outside their own comfort zones.
So there we are I’ve plugged the Gemmell Awards and I’m very tempted to read The Cardinals’ Blades now. Anyone else read it? or any of the other books? Any ideas who should win?



