NEWS: Publishers set for Christmas rush
Nearly 800 book titles are set to be published on Thursday, as authors gear up for the Christmas rush.
BBC NEWS | Entertainment | Publishers set for Christmas rush
Oh my goodness. 800. I’m all for choice but this is overwhelming!! Actually when you break it down it’s likely there will be only a few books that would appeal as the range is probably hightly diverse. I’m guessing as I haven’t seen the list. Even so 800 is impressive.
There is an interesting quote at the end of the article:
The trick, according to Masters and Commanders author Andrew Roberts, is maintaining the momentum.
“People who buy books only buy an average of seven books a year, and a lot of those are for Christmas,” said Mr Roberts.
“The key thing is to sell on after Christmas. “
I wonder if that’s true…
All very true Neth. Nov & Dec are the bread and butter months for bookshops and publishers. The other ten months for the majority of bookshops run at a loss! I kid you not.
I wouldn’t be surprised but my local Borders is always packed at weekends which is always nice to see